I grow organic traffic by bridging creative storytelling with On-Page SEO.
I’m a Senior Copywriter & On-Page SEO Specialist. My process goes beyond storytelling — I optimize site architecture, internal linking, and content depth — with results like 50K → 300K+ monthly organic traffic and 10K → 30K+ ranking keywords.
Table of Contents
A quick overview of what you’ll find in this portfolio — from my skills and approach to selected case studies and results.
Introduction
Experience & Results
- 6+ Years of In-House & Agency Strategy: Deep background architecting organic strategy for international brands and enterprise-level storefronts, including Bloomex and Alpaca SEO.
- Advanced Multi-Channel Scaling: Proven record managing complex content lifecycles, driving up to a +1,309% YoY traffic spike and expanding page-one positioning by hundreds of commercial terms.
- Zero-to-One SEO Growth: Turning underperforming or newly launched sites into traffic engines (e.g., 0 → 26K monthly organic traffic for Europroduct).
- Global On-Page Specialization: Focused strictly on international market dominance through advanced structural execution—rebuilding site architectures, eliminating internal linking silos, and using large-scale keyword clustering to capture high-intent non-branded traffic.
Skills & Expertise
How I drive organic growth
Technical On-Page Optimization
Optimizing H-tag hierarchy, URL slugs, meta tags, internal link anchors, and schema for maximum crawlability.
Content Strategy & Research
Data-driven keyword clustering, competitor gap analysis, and content roadmaps that target low-difficulty, high-value terms.
Creative Writing & Storytelling
Going beyond the keywords to craft distinct brand voices, engaging narratives, and long-form stories that resonate with human readers.
SEO Content & Conversion Copy
The best of both worlds: Building pillar pages and clusters that satisfy search intent (SEO), while using persuasion triggers, clear value props, and UX micro-copy to drive sales (Conversion).
AI & Workflow Automation
Leveraging LLMs for large-scale keyword clustering, semantic gap analysis, and automated brief generation to scale high-quality output efficiently.
Optimized on-page content, updated site architecture, and expanded city-specific landing pages for the New Zealand storefront. Managed content strategy to increase overall organic traffic and capture core commercial search terms.
Core Execution & Advanced Growth Metrics
- Expanded keyword visibility from a baseline of 767 up to 2,225 total keywords.
- Grew top-of-page money phrases in the Top 3 positions from 3 to 156.
- Non-Branded Growth Engine: Captured high-intent non-branded terms across regional flower delivery categories, reducing overall reliance on direct branded navigational queries.
- AI Overview Strategy: Structured page content patterns, clear heading hierarchies, and intent-focused definitions, securing repeated placements inside conversational AI answer engines.
- Domain Authority & Performance: Built strong foundational content architecture that increased domain authority metrics, lifting the 28-day Search Console traffic numbers from 715 to 2,870 clicks.
- Weekly performance velocity showed traffic rising from 143 to 711 clicks (+397%) while stabilizing the average ranking position at 8.3.
Executed full on-page optimization, remapped internal linking silos, and fixed site-wide H-tag structure. Rewrote completely optimized landing page copy for the homepage and 130 main categories.
Core Execution & Advanced Growth Metrics
- Grew overall keyword landscape from 671 to 3,353 ranking search terms.
- Expanded top commercial drivers in positions 1–3 from an initial baseline of 5 up to 320.
- Non-Branded Organic Lift: Scaled transactional, top-of-funnel flower delivery phrases across key metropolitan landing pages, securing visibility over deep enterprise competitors.
- AI Overview Optimization: Restructured content loops and informational semantic tables to directly capture visibility inside generative engine summaries.
- Domain Equity & Ranking Pipeline: Strengthened overall site semantic health, helping scale page-one visibility in positions 4–10 from 0 to 822 keywords.
- 28-day Search Console traffic numbers rose from 264 to 3,720 clicks, pushing impressions to 391K while holding an average position of 10.2.
GNTA is Georgia’s official government body responsible for promoting the country as a travel destination internationally.
I worked on this project as part of the Alpaca SEO team during a major website redesign, where my role went beyond content creation - focusing on on-page SEO, content structure, and scalable editorial systems designed to grow organic visibility long-term.
See the contentMy Role & On-Page SEO Strategy
- On-page SEO execution: Implemented page-level optimization across new and existing blog templates during the redesign.
- Content structure: Built repeatable article frameworks aligned with search intent, readability, and topical depth.
- Metadata & hierarchy: Optimized H-tag structure, titles/descriptions, and internal linking paths in collaboration with the SEO and dev teams.
- SEO content production: Wrote 6–8 long-form SEO blogs per month covering destinations, festivals, food, travel tips, and nomad guides.
Impact & Results (2023–2025)
- Organic traffic: ~50K → 300K+ monthly organic traffic by 2025.
- Keyword visibility: ~10K → 30K+ ranking keywords.
- ~80% of published articles reached Top 3 positions for their target queries.
- Regular #1 rankings for competitive destination and travel-related searches.
- Engagement: 3–5 minutes average reading time per article.
Construction & renovation materials retailer — comprehensive SEO overhaul and ongoing content strategy.
My team and I started working with Nova in 2021. Over three years of continuous collaboration, we transformed the site from minimal organic presence into a major traffic driver with 42× growth in daily organic visitors and expansion to 2.8K+ ranking keywords.
My Role & Strategy
- Keyword Research & Mapping: Built extensive keyword database across product categories, use cases, and informational queries.
- Technical SEO & Site Structure: Resolved critical technical issues and restructured product categorization for better crawlability.
- On-Page Optimization: Wrote optimized metadata and rich category content to eliminate thin content issues.
- Content Hub Strategy: Built content ecosystems around strategic pages through pillar posts and internal linking.
- Blog & Educational Content: Published ongoing SEO blog content targeting informational queries and top-of-funnel traffic.
Impact: This sustained growth strengthened Nova's backlink profile and contributed directly to measurable increases in online sales.
We started from absolute zero: 0 organic traffic, 0 Domain Authority, and 0 indexed pages.
To launch this brand online, I led the on-page content strategy. While the technical team built the site infrastructure, I focused on populating it with high-value, structured content. I ensured category pages weren't just products, but rich semantic resources that Google could understand and rank.
My On-Page Strategy
- Content Depth: Solved "thin content" issues by writing rich descriptions for every major category.
- Trend Monetization: Identified the rising "Mochi" trend and created targeted pages that captured #1 rankings immediately.
- Internal Linking: Built a "Recipes" content hub to drive traffic directly to product pages.
Results
- 0 → 26K+ monthly organic traffic.
- 0 → 22 Domain Authority (DA) via content-led backlinks (Forbes.ge, Wikipedia).
- Ranked #1 for high-intent keywords (Seafood, Mochi, Vegan).
Freelance writing
Freelance Projects with Local Online Media
Alongside my client work, I’ve contributed to independent media platforms and NGOs, including Indigo, Publika, AT.ge, Liberali, and the Equality Movement. My most consistent involvement has been with Indigo and Publika, where I’ve published long-form articles, essays, interviews, and cultural commentary.
Topics I’ve explored
- Labor and class in Georgia, including lived experiences of low-income workers.
- Music journalism, covering local artists and global subcultures.
- Masculinity, gender, and queerness, often through personal or collective identity.
- Cultural criticism and storytelling about life in Georgia beyond the mainstream narrative.
Other brands & companies
More clients
Beyond the case studies above, I’ve worked with a wide range of brands on ongoing content, campaigns, and one-off projects.
Testimonials
What collaborators say
“Working with Beka was both effortless and impactful. What stood out most was his ability to write with clarity, warmth, and a deep understanding of our school’s values. His work helped us better communicate our message and contributed to real growth in interest and enrollments.”
“Working with Beka was a smooth and productive experience. He joined our team as a freelance content writer and quickly proved himself with clear, well-researched, SEO-optimized articles that brought real value to our blog. He always delivered on time, followed our tone and guidelines, and was proactive in coming up with new content ideas.”
“I had the privilege of working alongside Beka at Alpaca SEO Agency, and I can confidently say he is one of the most talented copywriters/SEO Content Writers I've encountered in the industry. Beka brings a combination of creative writing skills and deep SEO expertise to every project. His understanding of SEO specifications goes far beyond keyword placement – he truly grasps how to create content that satisfies both search algorithms and human readers. I highly recommend Beka to any organization seeking a copywriter who understands the intersection of compelling content and SEO strategy. His expertise makes him an invaluable asset to any marketing team.”
